SECTION 2: Marketing Cookies - Mandatory Sub-Disclosures
If you consent to marketing and advertising cookies, the site may use tags and pixels that support ad delivery and measurement. The statements below describe how third party advertising technologies commonly operate. These disclosures are included to support transparency and advertising platform compliance.
a) Third-party ad serving
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
b) Advertising partners
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
c) Remarketing
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
d) YouTube and Display Network
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
e) Tracking technologies
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
f) Advertising measurement
We use conversion tracking to understand which advertisements lead to actions on our website - such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
g) Technologies in use
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
h) Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely - you will continue to see non-personalized advertisements.
i) Cookie preference management
Use the clearly visible link labeled "Manage cookie preferences" in the website footer to reopen the cookie consent panel where users can accept or reject each category independently.
SECTION 3: Consent Requirements
The website uses a cookie banner and a preferences panel to record your choices. The banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you opt in. Your choice is stored in localStorage for 12 months to avoid repeated prompts and to support preference continuity.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
Consent controls on this website are designed to be dismissible without accepting. If you reject non essential cookies, only essential cookies remain active. If you later decide to opt in, you can open the preferences panel and update your choices. For users who do not interact with the banner, we treat this as no consent for analytics and marketing cookies.
SECTION 4: Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only - not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
SECTION 5: Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Practical note: If you only want to browse informational content, you do not need to submit a form. The contact form is optional and intended for general inquiries about the platform.
SECTION 6: Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
SECTION 7: Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
SECTION 8: Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
SECTION 9: Landing Page Integrity Statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
SECTION 10: Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
SECTION 11: International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
SECTION 12: User Rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
SECTION 13: What Data We Collect
The categories below describe the information we may collect depending on how you use the site. If you only browse pages and reject non essential cookies, collection is limited to essential operational data.
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not ask visitors to submit sensitive personal data through our contact form. If you choose to include sensitive information in a message, you do so at your discretion. If we identify such content, we may remove it from our records where feasible and lawful.
SECTION 14: Legal Basis for Processing (GDPR Art. 6)
Where GDPR or UK GDPR applies, we rely on the following legal bases. Even when you are in Canada, this section provides a transparent mapping between data categories and typical legal grounds used in consent based systems.
Contact form data
Legal basis: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data
Legal basis: consent (Art. 6.1.a)
Marketing and remarketing data
Legal basis: consent (Art. 6.1.a)
Security and fraud prevention
Legal basis: legitimate interest (Art. 6.1.f)
SECTION 15: Retention Periods
We keep data only as long as needed for the purposes described in this policy. Specific retention periods are listed below. Some data may be retained longer if required by law, to resolve disputes, or to enforce agreements.
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
Cookie consent records may include a timestamp and your category choices. This record helps demonstrate compliance and provides continuity for your preferences.
SECTION 16: Policy Metadata and How to Contact Us
If you have questions about this Privacy Policy, want to request deletion of contact form data, or want to understand how cookie choices work, you can contact us using the details below. For accountless website browsing, the most direct control is the cookie preferences panel, which lets you accept or reject analytics and marketing cookies.
Manage cookie preferences
You can change your cookie choices at any time by selecting "Manage cookie preferences" in the footer or by using the button in the sidebar on this page. Your selection is stored for 12 months unless you clear site data in your browser.
Additional note for transparency: We do not use automatic redirects, cloaking, or popups that block reading. The content you see is the same for all visitors, including visitors arriving from paid advertisements.